Google has been making substantial changes to its search engine algorithms. This has led many website owners to reconsider how they implement their SEO campaign. Over the last year, two major new algorithm changes are going to have a major impact on website owners.
Google Panda was enacted last year to help remove low quality content sites from the front page of its indexes. This update had a major impact on a number of websites, particularly content farms and low-level affiliates.
The other update has not been put into place yet and we know even less about it than Google Panda. Google chief engineer Matt Cutts had a discussion with Danny Sullivan of Search Engine Land last month to discuss some of Google’s practices. In this discussion, Cutts let it slip that Google was working on a new algorithm change to penalize sites that have engaged in too much SEO.








